Small business and sport sponsorship

Journal of Promotion Management

Volumn 3, Issue 1-2, 1996, Pages 121-140

  Polonsky, Michael Jay ^a   Sandler, Dennis ^b   Casey, Marianne ^c   Murphy, Sharon ^c   Portelli, Kylie ^c   Van Velzen, Yvette ^c  

^a VICTORIA UNIVERSITY   (Australia)

^b PACE UNIVERSITY   (United States)

^c UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011519657     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v03n01_08     Document Type: Article

References (17)

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3. Crowley, M. (1991) “Prioritising the Sponsorship Audience,” European Journal of Marketing, 25(11), pp. 11-21.
4. Gardner, M.P. and Schuman, P. (1987) “Sponsorship An Important Component of the Promotions Mix,” Journal of Advertising, 16(1), pp. 11-17.
5. Gardner, M.P. and Schuman, P. (1988) “Sponsorships and Small Business,” Journal of Small Business Management, October, pp. 44-52.
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7. Meenaghan, J. (1983) “Commercial Sponsorship,” European Journal of Marketing, voi 17, pp. 5-43
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10. Quester, P. (1993) “The Sponsorship Spending Spree,” Professional Marketing, October, pp. 30-32.
11. Sandler, D.M. and Shani, D. (1993) “Sponsorship and the Olympic Games: The Consumer Perspective,” Sport Marketing Quarterly, Voi 2 No 3 pp. 38-43.
12. Sandler, D.M. and Shani, D. (1989) “Olympic Sponsorship vs. “Ambush” Mar-keting: Who Gets the Gold,” Journal of Advertising Research, Vol 29, No 4 pp. 9-14.
13. Scott, D. R. and Hazel T. Suchard (1992) “Motivations for Australian Expenditure on Sponsorship-An Analysis” International Journal of Advertising, Vol 11, pp. 325-332.
14. Shanklin, W.L. and J.R. Kuzma (1992) “Buying that Sporting Image” Marketing Management, Spring 59-65.
15. Suchard, Hazel and Don Scott (1992) “Sponsorship Practices in Australia” Management Research News, Vol 15 No 4, pp. 18-27.
16. Western Australia Sports Federation (1988) The Do's and Don’ts of Sports Sponsorship-Sponsorship (Booklets), Department of Sport and Recreation.
17. Witcher, B.J., Craigen, G., Culligan, D., and Harvey, A. (1991) “Sponsorship,” International Journal of Advertising, 10(1), pp. 13-33.