Introduction: Product placements in the mass media: Unholy marketing marriages or realistic story-telling portrayals, unethical advertising messages or useful communication practices?

Journal of Promotion Management

Volumn 10, Issue 1-2, 2004, Pages 1-8

  Galician, Mary Lou ^a  

^a NONE

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EID: 85011510892     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v10n01_01     Document Type: Editorial

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