The extensions of synergy: Product placement through theming and environmental simulacra

Journal of Promotion Management

Volumn 10, Issue 1-2, 2004, Pages 65-87

  Olson, Scott Robert ^a  

^a MINNESOTA STATE UNIVERSITY MANKATO   (United States)

Author keywords

Advertising; Brand; Marketing; Movies; Product placement; Simulacra; Synergy; Television

Indexed keywords

EID: 85011498400     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v10n01_06     Document Type: Article

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