Does sex sell in a chinese society

Journal of Promotion Management

Volumn 3, Issue 1-2, 1996, Pages 79-94

  So, Stella L M ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011491910     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v03n01_05     Document Type: Article

References (15)

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13. Severn, J., Belch, G.E., and Belch, M.A. (1990, “The Effects of Sexual and Non-sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness,” Journal of Advertising, Volume 19, No. 1., 14-22.
14. Steadman, M. (1069), “How Sexy Illustrations Affect Brand Recall,” Journal of Advertising Research, 9, 15-18.
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