Value, price consciousness, and consumption frugality: An empirical study

Journal of International Consumer Marketing

Volumn 17, Issue 1, 2004, Pages 55-69

  Shoham, Aviv ^a   Brenčič, Maja Makovec ^b  

^a UNIVERSITY OF HAIFA   (Israel)

^b UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Consumption frugality; Price consciousness; Value consciousness

Indexed keywords

EID: 85011458237     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v17n01_04     Document Type: Article

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