The international marketing literature: Topics, trends and contributors

Journal of Teaching in International Business

Volumn 8, Issue 3, 1996, Pages 21-43

  Javalgi, Rajshekhar G ^a   Cutler, Bob D ^a   Rao, S R ^a   White, D Steven ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b JOHN CARROLL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85011454504     PISSN: 08975930     EISSN: 15286991     Source Type: Journal    
DOI: 10.1300/J066v08n03_02     Document Type: Article

References (15)

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12. Samiee, S. and Jeong, T. (1994). Cross-cultural research in advertising: An assessment of methodologies. Journal of the Academy of Marketing Science, 22(3), 205-217.
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