Methods in sales research: Ethnography as a method for broadening sales force research: Promise and potential

Journal of Personal Selling and Sales Management

Volumn 16, Issue 2, 1996, Pages 57-64

  Comer, James M ^a   Swan, John E ^b   Mc innis Bowers, Cecilia ^c   Trawick, I Fredrick ^d  

^a UNIVERSITY OF CINCINNATI   (United States)

^b INDIANA UNIVERSITY   (United States)

^c SOUTHERN ILLINOIS UNIVERSITY   (United States)

^d UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009580389     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.1996.10754056     Document Type: Article

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