Attitudes toward advertising by accountants scale validation and application

Services Marketing Quarterly

Volumn 23, Issue 3, 2002, Pages 35-62

  Tang, Thomas Li Ping ^a   Moser, H Ronald ^a   Austin, M Jill ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Application; Attitudes toward advertising by accountants scale; Income; Professional status; Validation

Indexed keywords

EID: 85009539466     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v23n03_03     Document Type: Article

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