A study of strength of relationship between music groups and their external service providers impacts on music group success

Services Marketing Quarterly

Volumn 24, Issue 2, 2002, Pages 43-60

  Fisher, Caroline M ^a   Pearson, Michael ^a   Barnes, John ^a  

^a LOYOLA UNIVERSITY   (United States)

Author keywords

External service providers; Music; Musical groups; Relationships; Success; Suppliers

Indexed keywords

EID: 85009539192     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v24n02_04     Document Type: Article

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