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Gutchess, Angela H.2
Feinberg, Fred3
Polk, Thad A.4
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102
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79957949536
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Hoboken, NJ: Wiley
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Zichermann, Gabe, and Joselin Linder (2010), Game-Based Marketing: Inspire Customer Loyalty through Rewards, Challenges, and Contests, Hoboken, NJ: Wiley.
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(2010)
Game-Based Marketing: Inspire Customer Loyalty through Rewards, Challenges, and Contests
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Zichermann, Gabe1
Linder, Joselin2
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