A critical discourse analysis of in-flight magazine advertisements: The ‘social sorting’ of airline travellers?

Journal of Tourism and Cultural Change

Volumn 6, Issue 1, 2008, Pages 17-38

  Small, Jennie ^a   Harris, Candice ^b   Wilson, Erica ^c  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^c SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Advertising; Australia; Critical discourse analysis; In flight magazines; New Zealand; Social sorting

Indexed keywords

EID: 85009111197     PISSN: 14766825     EISSN: 17477654     Source Type: Journal    
DOI: 10.1080/14766820802140422     Document Type: Article

References (57)

1. ACP Media (2007) Kia Ora: Your Air NZ magazine-Reader Profile. On WWW at http://www.acpmedia.co.nz/ACPMagazines/KiaOraAirNZmagazine/ReaderProfile/tabid/111/Default.aspx. Accessed 12 July 2007.
2. Adams, K.M. (1984) Come to Tana Toraja, 'Land of the Heavenly Kings': Travel agents as brokers in ethnicity. Annals of Tourism Research 11, 469-485.
3. Air New Zealand (2005) Company Profile. On WWW at http://www.airnz.co.nz/aboutus/corporateprofile/default.htm. Accessed 25 September 2005.
4. Aitchison, C. (2000) Women in leisure services: Managing the social-cultural nexus of gender equity. Managing Leisure 5 (4), 181-191.
5. Alber, P. and James, W. (1988) Travel photography: A methodological approach. Annals of Tourism Research 15, 134-158.
6. American Marketing Association (2005) Dictionary of Marketing Terms. On WWW at http://www.marketingpower.com/mg-dictionary-view178.php. Accessed 28 August 2005.
7. Ateljevic, I. and Doorne, S. (2002) Representing New Zealand: Tourism imagery and ideology. Annals of Tourism Research 29, 648-667.
8. Britton, R.A. (1979) The image of the Third World in tourism marketing. Annals of Tourism Research 6, 318-329.
9. Centre for Asia Pacific Aviation (2005) In-flight advertising roars back to life. More LCCs add in-flight magazines. Peanut$ The Low Cost Airline Weekly 22 (November), 1-7.
10. Cockburn-Wooten, C., Friend, L. and McIntosh, A. (2005) Women independent travellers: Gender in tourism research. In C. Harris (ed.) International Conference on Critical Tourism Studies-Embodying Tourism Research: Advancing Critical Approaches (pp. 10-18). Dubrovnik, Croatia: Institute for Tourism.
11. Cohen, E. (1972) Toward a sociology of international tourism. Social Research 39 (1), 164-189.
12. Cohen, E. (1979) A phenomenology of tourist experiences. Sociology 13, 179-201.
13. Dann, G. (1996) The people of tourist brochures. In T. Selwyn (ed.) The Tourist Image: Myths and Myth-Making in Tourism (pp. 61-81). Chichester: John Wiley and Sons.
14. Davies, J. and Bradbery, P. (1999) Gender advertisements and tourism brochures. In J. Molloy and J. Davies (eds) Tourism and Hospitality, Delighting the Senses 1999, Proceedings of the Ninth Australian Tourism and Hospitality Research Conference (p. 264). Adelaide: Bureau of Tourism Research.
15. Desforges, L. (1998) 'Checking out the planet': Global representations/local identities and youth travel. In T. Skelton and G. Valentine (eds) Cool Places: Geographies of Youth Culture (pp. 175-192). London: Routledge.
16. Desforges, L. (2001) Tourism consumption and the imagination of money. Transactions of the Institute of British Geographers 26 (3), 353-364.
17. Diley, R.S. (1986) Tourist brochures and tourist images. Canadian Geographer 30, 59-65.
18. Driver, J. (1999) Development in airline marketing practice. Journal of Marketing Practice: Applied Marketing Science 5 (5), 134-150.
19. Eastman, J., Goldsmith, R. and Flynn, L. (1999) Status consumption in consumer behav¬ior: Scale development and validation. Journal of Marketing Theory and Practice 7 (3), 41-51.
20. Edelheim, J. (2006) Analysis of hegemonic messages that tourist brochures sell. In G. O'Mahoney and P. Whitelaw (eds) Proceedings of the 16th Annual CAUTHE Coference-To the City and Beyond (pp. 202-212). Melbourne: Victoria University.
21. Fairclough, N. (1993) Discourse and Social Change. Cambridge: Polity Press.
22. Hall, C.M. (2005) Reconsidering the geography of tourism and contemporary mobility. Geographical Review 43 (2), 125-139.
23. Hannam, K. and Knox, D. (2005) Discourse analysis in tourism research: A critical per-spective. Tourism Recreation Research 30 (2), 23-30.
24. Harris, C. (2002) Women and power: A study of New Zealand women business travellers. Unpublished PhD thesis, Victoria University of Wellington, New Zealand.
25. Jordan, F. (2007) Life's a beach, and then we diet: Discourses of tourism and the 'beach body' in UK Women's Lifestyle Magazines. In A. Pritchard, I. Ateljevic, N. Morgan and C. Harris (eds) Tourism and Gender: Embodiment, Sensuality and Experience (pp. 92-106). Oxon: CABI International.
26. Jordan, F. and Fleming, S. (2005) 'Beachwatch babes' and 'summer scorchers:' Sexualised discourses of tourism in UK men's lifestyle magazines. In C. Harris (ed.) International Conference on Critical Tourism Studies-Embodying Tourism Research: Advancing Critical Approaches (pp. 26-27). Dubrovnik, Croatia: Institute for Tourism.
27. Klemm, M. and Burton, D. (2005) Tourists or servants: The portrayal of ethnic minorities in tourism brochures. In C. Harris (ed.) International Conference on Critical Tourism Studies-Embodying Tourism Research: Advancing Critical Approaches (pp. 85-94). Dubrovnik, Croatia: Institute for Tourism.
28. Lash, S. and Urry, J. (1994) Economies of Signs and Space. London: Sage.
29. MacCannell, D. (1973) Staged authenticity: Arrangements of social space in tourist settings. American Sociological Review 79, 589-603.
30. Mellinger, W. (1994) Toward a critical analysis of tourism representations. Annals of Tourism Research 21 (4), 756-779.
31. Morgan, N. and Pritchard, A. (1998) Tourism Promotion and Power: Creating Images, Creating Identities. Chichester: John Wiley and Sons.
32. Morgan, N. and Pritchard, A. (2004) Mobilities, security and 'social sorting': Traversing the surveillance-tourism dialectic. Presented at the New Zealand Tourism Research Institute Seminar Series, 12th November, 2004. Auckland, New Zealand.
33. Munt, I. (1994) The 'other' postmodern tourism: Culture, travel and the new middle class. Theory, Culture and Society 11, 101-123.
34. Norris, J. and Wall, G. (1994) Gender and tourism. In C. Cooper and A. Lockwood (eds) Progress in Tourism, Recreation and Hospitality Management (pp. 57-78) (Vol. 6). Chichester: John Wiley and Sons.
35. O'Cass, A. and McEwen, H. (2004) Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour 4 (1), 25-39.
36. Pritchard, A. (2001) Tourism and representation: A scale for measuring gendered portrayals. Leisure Studies 20 (2), 79-94.
37. Qantas. (2005) Our Company. On WWW at http://www.qantas.com.au/info/about/company/index. Accessed 25 September 2005.
38. Rao, N. (1995) Commoditisation and commercialisation of women in tourism: Symbols of victimhood. Contours 7 (1), 30-32.
39. Rhodes, L. (1999) Inflight magazines: Changing how travelers read. Journal of Magazine and New Media Research 1(2). On WWW at http://www.bsu.edu.edu/web/aejmcmagazine/journal/archive/Fall_1999/article2.html. Accessed 12 August 2005.
40. Riley, R. (1995) Prestige-worthy tourism behaviour. Annals of Tourism Research 22, 630-649.
41. Ryan, C. (2002) Stages, gazes and constructions of tourism. In C. Ryan (ed.) The Tourist Experience (pp. 1-26). London: Continuum.
42. Shaw, S. (2004) Airline Marketing and Management. Burlington, VT: Ashgate.
43. Silver, I. (1993) Marketing authenticity in Third World countries. Annals of Tourism Research 20, 302-318.
44. Smith, V. (1978) Hosts and Guests: The Anthropology of Tourism. Oxford: Blackwell.
45. Swain, M.B. (1995) Gender in tourism. Annals of Tourism 22, 247-266.
46. Thurlow, C. and Jaworski, A. (2003) Communicating a global reach: Inflight magazines as a globalizing genre in tourism. Journal of Sociolinguistics 7 (4), 579-606.
47. Thurlow, C. and Jaworski, A. (2006) The alchemy of the upwardly mobile: Symbolic capital and the stylization of elites in frequent-flyer programmes. Discourse and Society 17 (1), 99-135.
48. Thurot, J. and Thurot, G. (1983) The ideology of class and tourism: Confronting the discourse of advertising. Annals of Tourism Research 10, 173-189.
49. uriely, N. (2005) The tourist experience: Conceptual developments. Annals of Tourism Research 32, 199-216.
50. uriely, N. and Reichel, A. (2000) Working tourists in Israel and their attitudes towards hosts. Annals of Tourism Research 27, 267-284.
51. Urry, J. (1990) The Tourist Gaze: Leisure and Travel in Contemporary Societies. London: Sage.
52. Uzzell, D. (1984) An alternative structuralist approach to the psychology of tourism marketing. Annals of Tourism Research 11, 79-99.
53. Van Dijk, T. (1984) Prejudice in Discourse: An Analysis of Ethnic Prejudice in Cognition and Conversation. Amsterdam: Benjamins.
54. Van Dijk, T. (2003) Critical discourse analysis. In D. Schiffrin, D, Tannen and H. Hamilton (eds) The Handbook of Discourse Analysis (pp. 352-371). Oxford: Blackwell Publishing Ltd.
55. Vigneron, F. and Johnson, L. (1999) A review and a conceptual framework of prestige-seeking consumer behavior. Academy of Marketing Science Review, 1. On WWW at http://amsreview.org/articles.vigneron01-1999.pdf. Accessed 3 July 2005.
56. Wodak, R. (2001) What CDA is about: A summary of its history, important concepts and its developments. In R. Wodak and M. Meyer (eds) Methods of Critical Discourse Analysis (pp. 1-13). London: Sage.
57. Wodak, R. and Meyer, M. (2001) Methods of Critical Discourse Analysis. London: Sage.