Developing innovative public relations strategies: Using grunig’s nested segmentation model and yankelovich’s generational influences modelto distinguish pleasure traveler publics

Journal of Hospitality and Leisure Marketing

Volumn 11, Issue 1, 2004, Pages 5-29

  Fall, Lisa T ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Communication strategies; Consumer behavior; Generational; Information; Marketing; Media use; Promotions; Public relations; Sources; Tourism; Travel

Indexed keywords

EID: 85008838238     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v11n01_02     Document Type: Article

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