From America to Europe: Educating Consumers

Contemporary European History

Volumn 11, Issue 1, 2002, Pages 165-175

  Chessel, Marie Emmanuelle ^a  

^a NONE

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EID: 85008532976     PISSN: 09607773     EISSN: 14692171     Source Type: Journal    
DOI: 10.1017/S0960777302001091     Document Type: Article

References (15)

1. Cf., e.g., for marketing and advertising, Alfred D. Chandler Jr, Scale and Scope. The Dynamics of Industrial Capitalism (Cambridge, MA: The Belknap Press of Harvard University Press, 1990); Roland Marchand, Advertising the American Dream. Making Way for Modernity, 2nd edn (Berkeley: University of California Press), 1986; Richard S. Tedlow, New and Improved. The Story of Mass Marketing in America (New York: Basil Books, 1990).
2. For a study of the historiography of the consumer culture see Jean-Christophe Agnew, ‘Coming up for Air: Consumer Culture in Historical Perspective’, in John Brewer and Roy Porter, eds., Consumption and the World of Goods (London: Routledge, 1993), pp. 19-39.
3. See esp. works by Daniel Boorstin, The Americans: The Democratic Experience (New York: Random House, 1958, 1973), and David Potter, People of Plenty. Economic Abundance and the American Character (Chicago: University of Chicago Press, 1954).
4. Cf. e.g. Stuart Ewen, Captains of Consciousness. Advertising and the Social Roots of the Consumer Culture (New York: McGraw Hill, 1976).
5. See e.g. Richard Wightman Fox and T. J. Jackson Lears, eds., The Culture of Consumption. Critical Essays in American History, 1880-1980 (New York: Pantheon, 1983); Susan Strasser, Satisfaction Guaranteed: The Making of the American Mass Market (New York: Pantheon, 1989).
6. For a study of this literature see Lisa Tiersen, ‘Redefining Consumer Culture: Recent Literature on Consumption and the Bourgeoisie in Western Europe’, Bolletino del diciannovesimo secolo, 4, 5 (1996), 5-21.
7. Neil McKendrick, John Brewer and J. H. Plumb, The Birth of a Consumer Society (London: Europa Publication Limited, 1982). Colin Campbell pursued this line in his The Romantic Ethic and the Spirit of Modern Consumerism (Oxford: Basil Blackwell, 1987).
8. On France see also Daniel Roche, Histoire des choses banales. Naissance de la consommation XVII é- XIX é siécle (Paris: Fayard, 1997).
9. After Michael Miller's pioneering study The Bon Marchè. Bourgeois Culture and the Department Store (Princeton: Princeton University Press, 1981), the work of Rosalind Williams, although based almost entirely on literary sources, has stimulated a reappraisal of French consumption at the turn of the century: Rosalind Williams, Mass Consumption in Late Nineteenth-Century France (Berkeley: University of California Press, 1982). On department stores see also Geoffrey Crossick and Serge Jaumain, eds., Cathedrals of Consumption. The European Department Store, 1850-1939 (London: Ashgate, 1999).
10. See Victoria de Grazia and Lizabeth Cohen, eds., ‘Class and Consumption’, special issue of International Labor and Working-Class History, 55 (Spring 1999) 92-111.
11. See also Marchand's Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business, published posthumously (Berkeley: University of California Press, 1998).
12. See e.g. Gary Herrigel and Jonathan Zeitlin, eds., Americanisation and Its Limits. Reworking US Technology and Management in Post-War Europe and Japan (Oxford: Oxford University Press, 2000).
13. For the idea of ‘cross-fertilisation’ between the United States and Europe cf. Giuliana Gemelli, ed., The Ford Foundation and Europe (1950's-1970's). Cross-Fertilisation of Learning in Social Science and Management (Brussels: European Interuniversity Press, 1998).
14. See also Ina Merkel, ‘Working People and Consumption Under Really-Existing Socialism: Perspectives from the German Democratic Republic’, International Labor and Working-Class History, 55 (Spring 1999), 92-111.
15. On which see Sandrine Kott, Le communisme au quotidien. Les entreprises d'Etat dans la sociètè estallemande (Paris: Belin, 2001), 271-93.