Advertising and the development of media: The forgotten connection

Journal of Media Business Studies

Volumn 3, Issue 1, 2006, Pages 19-31

  Gustafsson, Karl Erik ^a  

^a JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL   (Sweden)

Author keywords

Advertising; Commercial television; Mass media; Media development; Media diversity

Indexed keywords

EID: 85007880297     PISSN: 16522354     EISSN: None     Source Type: Journal    
DOI: 10.1080/16522354.2006.11073437     Document Type: Article

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