Familiarity Breeds Ambivalence

Corporate Reputation Review

Volumn 9, Issue 2, 2006, Pages 105-113

  Brooks, Margaret E ^a   Highhouse, Scott ^b  

^a WAYNE STATE UNIVERSITY   (United States)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

corporate image; firm reputation; organizational attraction

Indexed keywords

EID: 85007544064     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1550016     Document Type: Article

References (0)