Global marketing networks and the development of trust: A dynamic capabilities perspective

Journal of Marketing Channels

Volumn 11, Issue 4, 2004, Pages 21-41

  Kiessling, Timothy ^a   Harvey, Michael ^b  

^a EASTERN KENTUCKY UNIVERSITY   (United States)

^b UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Global network; Global strategic alliances; Inter organizational relationships; Trust

Indexed keywords

EID: 85006782143     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v11n04_03     Document Type: Article

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