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Volumn 27, Issue 10, 2011, Pages 22-24
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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
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Author keywords
Advertising; Advertising agencies; Advertising control; Advertising effectiveness; Advertising media; Brand management; Customer relations; Customer requirements; Customer satisfaction; Customer services quality; Customers; Food industry; Internet marketing; Marketing models; Marketing philosophy; Marketing planning; Marketing strategy; Marketing theory; Organizations; Product information; Strategic marketing
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Indexed keywords
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EID: 85003143725
PISSN: 02580543
EISSN: None
Source Type: Journal
DOI: 10.1108/sd.2011.05627jaa.012 Document Type: Article |
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Times cited : (1)
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References (0)
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