메뉴 건너뛰기




Volumn 1, Issue 1, 2005, Pages 70-88

Effects of Perceived Risks on Adoption of Internet Banking Services: An Empirical Investigation in Taiwan

Author keywords

consumer behavior; electronic commerce; familiarity; information systems; Internet banking; involvement; perceived risks; technology adoption

Indexed keywords


EID: 85001638650     PISSN: 15481131     EISSN: 1548114X     Source Type: Journal    
DOI: 10.4018/jebr.2005010105     Document Type: Article
Times cited : (17)

References (36)
  • 1
    • 0040438421 scopus 로고
    • Perceived risk, sociomet-ric integration, and word of mouth in the adoption of new food product
    • In D. F. Cox (Ed.) Boston: Harvard University
    • Arndt, J. (1967). Perceived risk, sociomet-ric integration, and word of mouth in the adoption of new food product. In D. F. Cox (Ed.), Risk taking and information handling in consumer behavior (pp. 289–316). Boston: Harvard University.
    • (1967) Risk taking and information handling in consumer behavior , pp. 289-316
    • Arndt, J.1
  • 2
    • 0242320224 scopus 로고    scopus 로고
    • Consumer attitudes towards multi-channel retailers' web sites: The role of involvement, brand attitude, Internet knowledge and visit duration
    • Balabanis, G., & Reynolds, N. L. (2001). Consumer attitudes towards multi-channel retailers' web sites: The role of involvement, brand attitude, Internet knowledge and visit duration. Journal of Business Strategies, 18(2), 105–131.
    • (2001) Journal of Business Strategies , vol.18 , Issue.2 , pp. 105-131
    • Balabanis, G.1    Reynolds, N.L.2
  • 3
    • 0000694646 scopus 로고
    • Perceived risk and its components: A model and empirical test
    • Bettman, J. R. (1973). Perceived risk and its components: A model and empirical test. Journal of Marketing Research, 184–190.
    • (1973) Journal of Marketing Research , pp. 184-190
    • Bettman, J.R.1
  • 4
    • 0242424958 scopus 로고    scopus 로고
    • Brand familiarity and advertising repetition effects
    • Campbell, M. C., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal of Consumer Research, 30(2), 292–304.
    • (2003) Journal of Consumer Research , vol.30 , Issue.2 , pp. 292-304
    • Campbell, M.C.1    Keller, K.L.2
  • 5
    • 0000272896 scopus 로고
    • The role of involvement in attention and comprehension process
    • Celsi, R., & Olson, J. C. (1988). The role of involvement in attention and comprehension process. Journal of Consumer Research, 15(2), 210–224.
    • (1988) Journal of Consumer Research , vol.15 , Issue.2 , pp. 210-224
    • Celsi, R.1    Olson, J.C.2
  • 6
    • 85001577072 scopus 로고    scopus 로고
    • Effects of security on internet banking customers' perceived risk and willingness of adoption
    • Graduate Institute of Accounting, National Taiwan University
    • Chou, J.-H. (1997). Effects of security on internet banking customers' perceived risk and willingness of adoption. Unpublished master's thesis, Graduate Institute of Accounting, National Taiwan University.
    • (1997) Unpublished master's thesis
    • Chou, J.-H.1
  • 7
    • 0041032406 scopus 로고
    • Risk handling in consumer behavior: An intensive study of two cases
    • In D. F. Cox (Ed.) Boston: Harvard University Press
    • Cox, D. F. (1967). Risk handling in consumer behavior: An intensive study of two cases. In D. F. Cox (Ed.), Risk taking and information handling in consumer behavior (pp. 34–81). Boston: Harvard University Press.
    • (1967) Risk taking and information handling in consumer behavior , pp. 34-81
    • Cox, D.F.1
  • 8
    • 0041615336 scopus 로고
    • The major dimension of perceived risk
    • In D. F. Cox (Ed.) Boston: Harvard University Press
    • Cunningham, S. M. (1967). The major dimension of perceived risk. In D. F. Cox (Ed.), Risk taking and information handling in consumer behavior (pp. 82–108). Boston: Harvard University Press.
    • (1967) Risk taking and information handling in consumer behavior , pp. 82-108
    • Cunningham, S.M.1
  • 9
    • 0002567286 scopus 로고
    • Perceived risk and relievers: An empirical investigation
    • Derbaix, C. (1983). Perceived risk and relievers: An empirical investigation. Journal of Economic Psychology, 19–38.
    • (1983) Journal of Economic Psychology , pp. 19-38
    • Derbaix, C.1
  • 10
    • 21344491113 scopus 로고
    • A model of perceived risk and intended risk-handling activity
    • Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21, 119–134.
    • (1994) Journal of Consumer Research , vol.21 , pp. 119-134
    • Dowling, G.R.1    Staelin, R.2
  • 13
    • 0035995877 scopus 로고    scopus 로고
    • Effects of electronic commerce implementations in Taiwan
    • Jih, W. J. (2002). Effects of electronic commerce implementations in Taiwan. Journal of Computer Information Systems, XLII(3), 68–76.
    • (2002) Journal of Computer Information Systems , vol.42 , Issue.3 , pp. 68-76
    • Jih, W.J.1
  • 14
    • 85001655528 scopus 로고    scopus 로고
    • Simulating real world experience using accumulative system development projects
    • Jih, W. J. (2003). Simulating real world experience using accumulative system development projects. Journal of Information Systems Education, 14(2), 181–192.
    • (2003) Journal of Information Systems Education , vol.14 , Issue.2 , pp. 181-192
    • Jih, W.J.1
  • 15
    • 1042266037 scopus 로고    scopus 로고
    • Exploring relationships between motivating factors and life styles of cellular phone users
    • Jih, W. J., & Lee, S. F. (2004). Exploring relationships between motivating factors and life styles of cellular phone users. Journal of Computer Information Systems, XLIV(2), 65–73.
    • (2004) Journal of Computer Information Systems , vol.44 , Issue.2 , pp. 65-73
    • Jih, W.J.1    Lee, S.F.2
  • 17
    • 34248985808 scopus 로고
    • The impact of television advertising: Learning without involvement
    • Krugman, H. E. (1965). The impact of television advertising: Learning without involvement. Public Opinion Quarterly, 29, 49–356.
    • (1965) Public Opinion Quarterly , vol.29 , pp. 49-356
    • Krugman, H.E.1
  • 19
    • 85001594057 scopus 로고    scopus 로고
    • Effects of risk-reduction strategies on Internet shopping: A controlled experiment
    • Graduate Institute of Business Administration, National Central University
    • Lin, J.-I. (2000). Effects of risk-reduction strategies on Internet shopping: A controlled experiment. Unpublished master's thesis, Graduate Institute of Business Administration, National Central University.
    • (2000) Unpublished master's thesis
    • Lin, J.-I.1
  • 21
    • 84934293342 scopus 로고
    • Understanding consumer's behavior: Can perceived risk theory help?
    • Mitchell, V. W. (1992). Understanding consumer's behavior: Can perceived risk theory help? Management Decision, 30, 26–31.
    • (1992) Management Decision , vol.30 , pp. 26-31
    • Mitchell, V.W.1
  • 22
    • 0036446627 scopus 로고    scopus 로고
    • Internet technology and customer linking in Nordic banking
    • Nielsen, J. F. (2002). Internet technology and customer linking in Nordic banking. International Journal of Service Banking, 13(2), 475–496.
    • (2002) International Journal of Service Banking , vol.13 , Issue.2 , pp. 475-496
    • Nielsen, J.F.1
  • 24
    • 84986131366 scopus 로고    scopus 로고
    • An empirical investigation of the Turkish consumers' acceptance of internet banking service
    • 2001
    • Polatoglu, V. N., & Ekin, S. (2001). An empirical investigation of the Turkish consumers' acceptance of internet banking service. The International Journal of Bank Marketing, 2001, 19(4/5), 156–166.
    • (2001) The International Journal of Bank Marketing , vol.19 , Issue.4-5 , pp. 156-166
    • Polatoglu, V.N.1    Ekin, S.2
  • 26
    • 0006384995 scopus 로고
    • Effects of environmental perceptions and cognitive complexity on search and information processing
    • Rao, S., & Farley, J. U. (1987). Effects of environmental perceptions and cognitive complexity on search and information processing. Psychology and Marketing, 287–302.
    • (1987) Psychology and Marketing , pp. 287-302
    • Rao, S.1    Farley, J.U.2
  • 27
    • 0002591399 scopus 로고
    • Consumer rankings of risk-reduction methods
    • Roselius, T. (1967). Consumer rankings of risk-reduction methods. Journal of Marketing, 35, 56–61.
    • (1967) Journal of Marketing , vol.35 , pp. 56-61
    • Roselius, T.1
  • 28
    • 84993077279 scopus 로고    scopus 로고
    • Adoption of Internet banking by Australian consumers: An empirical investigation
    • Sathye, M. (1999). Adoption of Internet banking by Australian consumers: An empirical investigation. The International Journal of Bank Marketing, 17(7), 324–339.
    • (1999) The International Journal of Bank Marketing , vol.17 , Issue.7 , pp. 324-339
    • Sathye, M.1
  • 29
    • 2942578608 scopus 로고    scopus 로고
    • Internet banking in the U.S., Japan, and Europe
    • Scrugg, L., & Nam, K. (2002). Internet banking in the U.S., Japan, and Europe. Multinational Business Review, 10(2), 73–81.
    • (2002) Multinational Business Review , vol.10 , Issue.2 , pp. 73-81
    • Scrugg, L.1    Nam, K.2
  • 30
    • 0000560302 scopus 로고
    • Risk-reduction processes in repetitive consumer behavior
    • Sheth, J. N., & Venkatean, M. (1968). Risk-reduction processes in repetitive consumer behavior. Journal of Marketing Research, 5, 307–310.
    • (1968) Journal of Marketing Research , vol.5 , pp. 307-310
    • Sheth, J.N.1    Venkatean, M.2
  • 31
    • 0000495988 scopus 로고
    • An empirical test of a model of extended search for automobiles
    • Srinavasan, N., & Ratchford, B. T. (1991). An empirical test of a model of extended search for automobiles. Journal of Consumer Research, 18, 233–242.
    • (1991) Journal of Consumer Research , vol.18 , pp. 233-242
    • Srinavasan, N.1    Ratchford, B.T.2
  • 32
    • 0008981161 scopus 로고
    • Perceived risk: Further considerations for the marketing discipline
    • Stone, R. N., & Gronhaung, K. (1993). Perceived risk: Further considerations for the marketing discipline. European Journal of Marketing, 38, 54–60.
    • (1993) European Journal of Marketing , vol.38 , pp. 54-60
    • Stone, R.N.1    Gronhaung, K.2
  • 33
    • 0001957811 scopus 로고
    • The role of risk in consumer behavior
    • Taylor, J. W. (1974). The role of risk in consumer behavior. Journal of Marketing, 38, 54–60.
    • (1974) Journal of Marketing , vol.38 , pp. 54-60
    • Taylor, J.W.1
  • 34
    • 0002649591 scopus 로고
    • Warranty and other extrinsic cue effects on consumers' risk perceptions
    • Terence, A. S., & William, O. B. (1982). Warranty and other extrinsic cue effects on consumers' risk perceptions. Journal of Consumer Research, 10, 38–46.
    • (1982) Journal of Consumer Research , vol.10 , pp. 38-46
    • Terence, A.S.1    William, O.B.2
  • 35
    • 0000544724 scopus 로고
    • Measuring the involvement construct
    • Zaichkowsky, I. J. (1985). Measuring the involvement construct. Journal of Consumer Research, 17, 341–352.
    • (1985) Journal of Consumer Research , vol.17 , pp. 341-352
    • Zaichkowsky, I.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.