Quota controls in survey research: A test of accuracy and intersource reliability in online samples

Journal of Advertising Research

Volumn 55, Issue 4, 2015, Pages 368-379

  Gittelman, Steven H ^a   Thomas, Randall K ^b   Lavrakas, Paul J ^c   Lange, Victor ^d  

^a Mktg Inc   (United States)

^b GfK Custom Research   (United States)

^c NORTHERN ARIZONA UNIVERSITY   (United States)

^d Catalina Marketing   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85000770199     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-2015-020     Document Type: Article

References (17)

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