Battle of the Online Brands: Disney Loses Internet Portal War

Television & New Media

Volumn 5, Issue 3, 2004, Pages 247-271

  Blevins, Jeffrey Layne ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

branding; Internet portals; Walt Disney Company

Indexed keywords

EID: 84998153501     PISSN: 15274764     EISSN: None     Source Type: Journal    
DOI: 10.1177/1527476403255832     Document Type: Article

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