The marketing of the women's national basketball association and the making of postfeminism

International Review for the Sociology of Sport

Volumn 35, Issue 1, 2000, Pages 35-47

  Mcdonald, Mary G ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

basketball; marketing; post Fordism; postfeminism

Indexed keywords

EID: 84998075556     PISSN: 10126902     EISSN: None     Source Type: Journal    
DOI: 10.1177/101269000035001003     Document Type: Article

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