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Volumn 6, Issue 1, 2007, Pages 5-18

Swoosh identity: Recontextualizations in Haiti and Romania

Author keywords

brand identity; corporate iconography; geosemiotics; identity co construction; recontextualization; status indexicality; swoosh; symbolic competition

Indexed keywords


EID: 84997860357     PISSN: 14703572     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470357207071463     Document Type: Article
Times cited : (5)

References (10)
  • 1
    • 0003569377 scopus 로고
    • New York:Hill and Wang.
    • Barthes, Roland, (1972) Mythologies. New York:Hill and Wang.
    • (1972) Mythologies
    • Barthes, R.1
  • 2
    • 0004249549 scopus 로고
    • Milton Keynes: Open University Press.
    • Bauman, Zygmunt, (1988) Freedom. Milton Keynes: Open University Press.
    • (1988) Freedom
    • Bauman, Z.1
  • 7
    • 0004065034 scopus 로고    scopus 로고
    • New York: Picador.
    • Klein, Naomi, (1999) No Logo. New York: Picador.
    • (1999) No Logo
    • Klein, N.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.