Mechanical commercial avoidance: A uses and gratifications perspective

Journal of Current Issues and Research in Advertising

Volumn 18, Issue 2, 1996, Pages 27-38

  Stafford, Marla Royne ^a,b   Stafford, Thomas E ^a,c  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c CAMERON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84997428402     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1996.10505049     Document Type: Article

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