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Volumn 60, Issue 2, 1997, Pages 76-88

A Guide to Using Color Effectively in Business Communication

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Indexed keywords


EID: 84996167522     PISSN: 10805699     EISSN: None     Source Type: Journal    
DOI: 10.1177/108056999706000207     Document Type: Article
Times cited : (9)

References (14)
  • 2
    • 84996172530 scopus 로고
    • Crossroads: ink jet vs. laser printers
    • Crossroads: ink jet vs. laser printers. (1995, February). PC Computing, 8, 204-205.
    • (1995) PC Computing , vol.8 , pp. 204-205
  • 3
    • 84996261164 scopus 로고
    • In M. R. Garcia and D. Fry (Eds.), Color in American newspapers. St. Petersburg, FL: Poynter Institute for Media Studies
    • Garcia, M.R., & Bohle, R. (1986). Poynter research findings. In M. R. Garcia and D. Fry (Eds.), Color in American newspapers (pp. 32-44). St. Petersburg, FL: Poynter Institute for Media Studies.
    • (1986) Poynter research findings , pp. 32-44
    • Garcia, M.R.1    Bohle, R.2
  • 4
    • 0026220723 scopus 로고
    • Overcoming chromophobia: A guide to the confident and appropriate use of color
    • Horton, W. (1991a) Overcoming chromophobia: A guide to the confident and appropriate use of color. IEEE Transactions on Professional Communication 34. 3, 160-171.
    • (1991) IEEE Transactions on Professional Communication , vol.34 , pp. 3-171
    • Horton, W.1
  • 6
    • 21344481168 scopus 로고
    • Typography, color, and information structure
    • Keyes. E. (1993). Typography, color, and information structure. Technical Communication, 40, 638-653
    • (1993) Technical Communication , vol.40 , pp. 638-653
    • Keyes, E.1
  • 7
    • 84996251656 scopus 로고
    • In M. R. Garcia and D. Fry (Eds.), Color in American newspapers. St. Petersburg, FL: Poynter Institute for Media Studies
    • Mauro, J. (1986). Color and street sales. In M. R. Garcia and D. Fry (Eds.), Color in American newspapers (pp. 32-44). St. Petersburg, FL: Poynter Institute for Media Studies.
    • (1986) Color and street sales , pp. 32-44
    • Mauro, J.1
  • 8
    • 0022419058 scopus 로고
    • Using color effectively: Designing to human specification
    • Murch, G. (1987). Using color effectively: Designing to human specification. Technical Communication 32, 14-20.
    • (1987) Technical Communication , vol.32 , pp. 14-20
    • Murch, G.1
  • 10
    • 84996191744 scopus 로고
    • Designer's guide to color
    • San Francisco
    • Stockton, J. (Ed.). (1984). Designer's guide to color. San Francisco: Chronicle.
    • (1984) Chronicle
  • 11
    • 84996235840 scopus 로고
    • And color for all
    • Stone, M.D. (1995, November 7). And color for all. PC Magazine, 14, 223-282.
    • (1995) PC Magazine , vol.14 , pp. 223-282
    • Stone, M.D.1
  • 12
    • 0004225707 scopus 로고
    • Ames, IA: Iowa State University Press
    • Tinker, M. (1963). Legibility of print. Ames, IA: Iowa State University Press.
    • (1963) Legibility of print
    • Tinker, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.