Seoul city branding: The case of Seoul's international brand communication

City Branding: Theory and Cases

Volumn , Issue , 2010, Pages 190-198

  Kim, You Kyung ^a   Kim, Peter Eung Pyo ^b  

^a Hankuk University of Foreign Studies   (South Korea)

^b Seoul National University Boramae Hospital   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84995632458     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230294790     Document Type: Chapter

References (0)