Japanese teenage girls - their ad-inspired social comparison behavior and perceptions of women's roles

Gazette

Volumn 63, Issue 1, 2001, Pages 25-40

  Luther, Catherine A ^a   Nentl, Nancy J ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

advertising; Japanese teenage girls; social comparison; women's roles

Indexed keywords

EID: 84993782383     PISSN: 00165492     EISSN: None     Source Type: Journal    
DOI: 10.1177/0016549201063001003     Document Type: Article

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