Improving Students’ Understanding of the Retail Advertising Budgeting Process

Journal of Marketing Education

Volumn 22, Issue 2, 2000, Pages 120-128

  Gable, Myron ^a   Harris, Lynn ^a   Fairhurst, Ann ^b   Dickinson, Roger ^c  

^a Shippensburg University   (United Kingdom)

^b UNIVERSITY OF TENNESSEE   (United States)

^c UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993741973     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475300222006     Document Type: Article

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