Story as a Tool to Capitalize on Knowledge Assets

Business Information Review

Volumn 21, Issue 3, 2004, Pages 172-181

  Colton, Stephanie ^a   Ward, Victoria ^a   Arnold, Claudine ^a   Corney, Paul ^a   Russell, Carol ^a  

^a Sparknow Ltd ^*  (United States)

Author keywords

capitalization; exploitation; knowledge asset; knowledge management; organizational culture; story telling

Indexed keywords

EID: 84993687244     PISSN: 02663821     EISSN: None     Source Type: Journal    
DOI: 10.1177/0266382104046921     Document Type: Article

References (16)

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13. Sparkteam (2001) Corporania or the Treasure Map: using storytelling,story and narrative in effecting transition. London: Sparkpress.
14. V. Ward (1999) ’Is franchising the business model for KM?’. Knowledge Management Review 7, March/April.
15. V. Ward and K. Sbarcea (2001) Voice: storytelling is knowledge management. London: Sparkpress.
16. K.E. Weick (1995) Sensemaking in Organizations: foundations fororganizational science. Thousand Oaks, CA: Sage Publications.