World-class public relations: A model for effective public relations in the multinational

Journal of Communication Management

Volumn 5, Issue 1, 2001, Pages 59-71

  Wakefield, Robert I ^a  

^a NONE   (United States)

Author keywords

Inside out communication; Multinational; Outside in communication; Reputation

Indexed keywords

EID: 84993111595     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540110806677     Document Type: Article

References (18)

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