Stories that SELL, stories that TELL

Journal of Business Strategy

Volumn 24, Issue 2, 2003, Pages 11-15

  Kaufman, Barbara ^a  

^a ROI Consulting Group   (United States)

Author keywords

Communications; Stakeholders; Stories

Indexed keywords

EID: 84993104398     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660310508155     Document Type: Article

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