Interfunctional cooperation in progressing accounting for brands: The case for brand management accounting

Journal of Accounting & Organizational Change

Volumn 2, Issue 3, 2006, Pages 229-247

  Roslender, Robin ^a   Hart, Susan J ^b  

^a HERIOT WATT UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Accounting; Brand management; Brands; Marketing management

Indexed keywords

EID: 84993102391     PISSN: 18325912     EISSN: None     Source Type: Journal    
DOI: 10.1108/18325910610690072     Document Type: Article

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