Productivity and performance dimensions of corporate communications strategy

Corporate Communications: An International Journal

Volumn 2, Issue 2, 1997, Pages 70-75

  Stainer, Alan ^a   Stainer, Lorice ^b  

^a MIDDLESEX UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF HERTFORDSHIRE   (United Kingdom)

Author keywords

Corporate communications; Ethics; Performance measurement; Productivity; Strategy

Indexed keywords

EID: 84993090908     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046536     Document Type: Review

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