Public relations and change management: The case of a multinational company

Journal of Communication Management

Volumn 8, Issue 4, 2004, Pages 372-383

  Dürig, Uta Micaela ^a   Sriramesh, Krishnamurthy ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Change management; Corporate culture; Organisational mission and vision; Organisational strategy; Strategic communication

Indexed keywords

EID: 84993090777     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540410807763     Document Type: Review

References (9)

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5. Koprowski, E. J. (1983) ‘Cultural myths: Clues to effective management’, Organizational Dynamics, Vol. 12, No. 2, Autumn, pp. 39-51.
6. http://www.rwe.com/generator.aspx/ templateId=renderPage/id=496, retrieved on 18th February, 2004.
7. Grunig, J. E. (1992) ‘Excellence in public relations and communication management’, Lawrence Erlbaum Associates, Hillsdale, NJ.
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