Greek and Chinese classical rhetoric: The root of cultural differences in business and marekting communication

Asia Pacific Journal of Marketing and Logistics

Volumn 15, Issue 1-2, 2003, Pages 89-114

  Yunxia, Zhu ^a   Hildebrandt, Herbert W ^b  

^a UNITEC INSTITUTE OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Marketing strategies; Pathos and logos; Qing and li; Rhetorical traditions

Indexed keywords

EID: 84993089985     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850310765097     Document Type: Review

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