Non-governmental organisations, ethics and corporate public relations

Journal of Communication Management

Volumn 8, Issue 4, 2004, Pages 366-371

  Beaudoin, Jean Pierre ^a  

^a Groupe i e   (France)

Author keywords

Economics of opinion; Ethics; Intangible assets; NGOs; Opinion factor; Social responsibility

Indexed keywords

EID: 84993087679     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540410807754     Document Type: Article

References (6)

1. This was the case, for example, when genetically modified foods were prevented from accessing European markets in 1998.
2. For an in-depth analysis of accounting methods for intangibles such as brands and goodwill, see Walliser, E. (2001) ‘La mesure comptable des marques’, Vuibert, Paris.
3. Demonstrators against globalisation, for example, will systematically target Coca-Cola or McDonald's rather than other brands which are less well known to the public.
4. For more details, see www.un.org/esa/coordination/ngo/about.htm.
5. On the shift from interest to value to norm see Ferry, J.-F. (2001) ‘Valeurs et normes: la question de l'e'thique’, Presses de l'Universite' de Bruxelles, Brussels.
6. On the process by which the ultimate responsibility is sought see Jonas, H. (1979) ‘Das Prinzip Verantwortung’, Insel Verlag, Frankfurt-am-Main, translated into English under the title ‘The Imperative of Responsibility’.