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Volumn 10, Issue 5, 1998, Pages 191-197

Small firm co-operative marketing in a peripheral tourism region

Author keywords

Co operative marketing; Hotels; Scotland

Indexed keywords


EID: 84993083262     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596119810227802     Document Type: Article
Times cited : (62)

References (16)
  • 1
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    • The role of ‘islandness’ or insularity in tourism destination marketing
    • paper presented at Peripheral Area Tourism Conference, Bornholm, Denmark.
    • Baum, T. (1997), “The role of ‘islandness’ or insularity in tourism destination marketing”, paper presented at Peripheral Area Tourism Conference, Bornholm, Denmark.
    • (1997)
    • Baum, T.1
  • 2
    • 84993073116 scopus 로고    scopus 로고
    • Behind the scenes: the tourism periphery to France’s Mediterranean coast
    • paper presented at Peripheral Area Tourism Conference, Bornholm, Denmark.
    • Boniface, P. (1997), “Behind the scenes: the tourism periphery to France’s Mediterranean coast”, paper presented at Peripheral Area Tourism Conference, Bornholm, Denmark.
    • (1997)
    • Boniface, P.1
  • 3
    • 84993048278 scopus 로고    scopus 로고
    • Surprising facts about Britain’s fastest growing industry
    • British Hospitality Association, London.
    • British Hospitality Association (1997), “Surprising facts about Britain’s fastest growing industry”, British Hospitality Association, London.
    • (1997)
  • 4
    • 0003142576 scopus 로고
    • ITT as a strategic tool for SMTEs in the contemporary business environment
    • in Seaton, A. (Ed.), John Wiley & Sons, Chichester
    • Buhalis, D. (1994), “ITT as a strategic tool for SMTEs in the contemporary business environment”, in Seaton, A. (Ed.), Tourism, the State of the Art, John Wiley & Sons, Chichester, pp. 254-74.
    • (1994) Tourism, the State of the Art , pp. 254-274
    • Buhalis, D.1
  • 5
    • 0003084285 scopus 로고
    • Seasonality in tourism: issues and problems
    • John Wiley & Sons, Chichester
    • Butler, R. (1994), “Seasonality in tourism: issues and problems”, Tourism, the State of the Art, John Wiley & Sons, Chichester, pp. 332-9.
    • (1994) Tourism, the State of the Art , pp. 332-339
    • Butler, R.1
  • 8
    • 84993072659 scopus 로고    scopus 로고
    • Marketing strategic alliances: the small hotel firm
    • conference paper presented IAHMS Spring Symposium, Harrogate.
    • Morrison, A. (1996a), “Marketing strategic alliances: the small hotel firm”, conference paper presented IAHMS Spring Symposium, Harrogate.
    • (1996)
    • Morrison, A.1
  • 9
    • 2942692509 scopus 로고    scopus 로고
    • Marketing the small tourism business
    • in Seaton, A. and Bennett, M. (Eds), International Thomsons Business Press, London.
    • Morrison, A. (1996b), “Marketing the small tourism business”, in Seaton, A. and Bennett, M. (Eds), The Marketing of Tourism Products: Concepts, Issues and Cases, International Thomsons Business Press, London.
    • (1996) The Marketing of Tourism Products: Concepts, Issues and Cases
    • Morrison, A.1
  • 10
    • 0031809304 scopus 로고    scopus 로고
    • Small firm statistics: a hotel sector focus
    • Morrison, A. (1998), “Small firm statistics: a hotel sector focus”, Service Industries Journal, Vol. 18 No. 1, pp. 132-42.
    • (1998) Service Industries Journal , vol.18 , pp. 132-142
    • Morrison, A.1
  • 11
    • 84905152817 scopus 로고    scopus 로고
    • MSI data brief hotels: UK
    • MSI, London.
    • MSI (1996), “MSI data brief hotels: UK”, MSI, London.
    • (1996)
  • 12
    • 84993054687 scopus 로고    scopus 로고
    • Run with the pack
    • July/August
    • Murray, M. (1997), “Run with the pack”, Hospitality, July/August, pp. 20-21.
    • (1997) Hospitality , pp. 20-21
    • Murray, M.1
  • 13
    • 0003814177 scopus 로고    scopus 로고
    • Scottish Tourist Board, Edinburgh.
    • Scottish Tourist Board (1997a), Annual Report 1996-1997, Scottish Tourist Board, Edinburgh.
    • (1997) Annual Report 1996-1997
  • 14
    • 0039410884 scopus 로고    scopus 로고
    • Scottish Tourist Board, Edinburgh.
    • Scottish Tourist Board (1997b), Tourism in Scotland 1996, Scottish Tourist Board, Edinburgh.
    • (1997) Tourism in Scotland 1996
  • 15
    • 38249004618 scopus 로고
    • Destination information systems
    • Sheldon, P. (1993), “Destination information systems”, Annals of Tourism Research, Vol. 20 No. 4, pp. 633-49.
    • (1993) Annals of Tourism Research , vol.20 , pp. 633-649
    • Sheldon, P.1
  • 16
    • 0005048609 scopus 로고    scopus 로고
    • Peripheral area tourism: a European perspective
    • Wanhill, S. (1997), “Peripheral area tourism: a European perspective”, Progress in Tourism and Hospitality Research, Vol. 3 No. 1, pp. 47-70.
    • (1997) Progress in Tourism and Hospitality Research , vol.3 , pp. 47-70
    • Wanhill, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.