Brand Strategies: Branding: Shotgun or Rifle?

Journal of Business Strategy

Volumn 20, Issue 4, 1999, Pages 9-14

  Docters, R G ^a  

^a NONE

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Indexed keywords

EID: 84993077411     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb040012     Document Type: Review

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