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1
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84993068886
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Communication et Management
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(Ecole Supérieure des Sciences Economiques et Commerciales)
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Chair ‘Communication et Management’ at ESSEC (Ecole Supérieure des Sciences Economiques et Commerciales)
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ESSEC
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2
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Laurent, A.1
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Fall
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Broom, G.M.1
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10
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Médias hors médias: le choix d'une stratégie globale de communication pour l'entreprise
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Management de la communication d'entreprise
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Public Relations and Marketing Practices
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Grunig, J. E. et al. (Eds), Lawrence Erlbaum Associates, Hillsdale, NJ
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Ehling, W. P., White, J. and Grunig, J. E. (1992) ‘Public Relations and Marketing Practices’, in Grunig, J. E. et al. (Eds), ‘Excellence in Public Relations and Communications Management’, Lawrence Erlbaum Associates, Hillsdale, NJ.
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Ehling, W.P.1
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13
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Conceptual Differences in Public Relations and Marketing: The Case of Health-care Organizations
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Fall
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Grunig, J. E. and Grunig, L. (eds), Lawrence Erlbaum Associates, Hillsdale, NJ
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Grunig, L. A. (1989) ‘Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation’, in Grunig, J. E. and Grunig, L. (eds), Public Relations Research Annual, Vol. 1, Lawrence Erlbaum Associates, Hillsdale, NJ.
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Montréal, août.
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Hallahan, K.1
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Les dirigeants face à l'évolution de la communication
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Schwebig, P. (1992) Les communications de l'entreprise: au delà de l'image’, McGraw Hill, Collection Stratégic et Management, 2ème édition.
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Tixier, M. (1991) ‘La communication de crise: enjeux et stratégies’, coordinateur et chapitre de conclusion’, McGraw Hill, Collection ‘Nouveaux Concepts, Nouvelles Idées de Communication’, Paris, juin.
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Corporate Organization Strategies and the Scope of Public Relations Departments
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