Assessing your strategic alternatives from both a market position and core competence perspective

Strategy & Leadership

Volumn 31, Issue 6, 2003, Pages 29-35

  Leavy, Brian ^a  

^a NONE

Author keywords

Competences; Competitive advantages; Market position

Indexed keywords

EID: 84993069651     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570310505578     Document Type: Article

References (13)

1. Key references for the market-position led perspective are Michael Porter's Competitive Strategy (1980) and Competitive Advantage (1985), both published by Free Press, New York, NY. Key references for the competence-led perspective are C.K. Prahalad and G. Hamel (1990), “The core competence of the corporation”, Harvard Business Review, May-June, pp.16-28, and G. Hamel and C.K. Prahalad (1994), Competing for the Future, Harvard Business School Press, Boston, MA.
2. For more on the PIMS project, see R. Buzzell and B. Gale (1987), The PIMS Principles, Free Press, New York, NY, and visit the Strategic Planning Institute Web site. For more on the pioneering work of Bruce Henderson and the BCG, see Boston Consulting Group (1978), Perspectives on Experience, Boston Consulting Group, Boston, MA. Also contact: PIMS Europe Ltd, 15 Basinghall Street, London EC2V 5BR, e-mail: uk@pims-europe.com.
3. Porter's view on positioning has recently been restated and updated in M.E. Porter (1996), “What is strategy?”, Harvard Business Review, November-December, pp. 61-78, and his (2001), “Strategy and the Internet”, Harvard Business Review, March, pp. 63-78. The SWA example features prominently in the former.
4. Quoted in K. Capell (2003), “Ryanair rising: Ireland's discount carrier is defying gravity as the industry struggles”, Business Week, 2 June, pp. 18-20.
5. Many trace the early influences of the competence-led perspective back to E.T. Penrose (1959), The Theory of the Growth of the Firm, John Wiley, New York, NY.
6. See C.K. Prahalad, L. Fahey and R.M. Randall (2001), “Creating and leveraging core competencies”, in L. Fahey and R.M. Randall (Eds), The Portable MBA in Strategy, 2nd ed, Wiley, New York, NY, pp. 236-52.
7. See M.E. Porter (1987), “From competitive advantage to corporate strategy”, Harvard Business Review, May-June, pp. 43-59.
8. Prahalad and Hamel (1990) already cited.
9. Jack Welch presentation to Harvard MBAs. See GE Compilation: Jack Welch 1981-1999, European Case Clearing House Video # 9-300-511, Cranfield, UK.
10. Quoted in T.A. Stewart (1999), “See Jack. See Jack run Europe”, Fortune, 27 September, pp. 66-75.
11. Porter quote in M.E. Porter (1996), already cited. O'Leary quote in Ryanair: The Low Fares Airline, European Case Clearing House Video # 399-122-3.
12. See D. Steinbock (2001), The Nokia Revolution, AMACOM, New York, NY.
13. See C.C. Markides (1999), “A dynamic view of strategy”, Sloan Management Review, Spring, pp. 55-63.