Perceptions and practice of corporate communication in small businesses

Corporate Communications: An International Journal

Volumn 1, Issue 2, 1996, Pages 12-18

  Oliver, Sandra ^a   Riley, David ^b  

^a UNIVERSITY OF WEST LONDON   (United Kingdom)

^b Mandeville Resources Ltd Recruitment and Employment Services   (United Kingdom)

Author keywords

Managers; Public relations; Questionnaires; Small firms

Indexed keywords

EID: 84993063547     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046525     Document Type: Review

References (23)

1. CBI Small Firms Section (1994).
2. Financial Times, 27 September 1993.
3. The “Business Link” offices which are now established in every region of the UK is one example.
4. Wickham, P.A., Strategy Planning and the Small Business Enterprise, Teeside Business School, 1993.
5. Gallagher, C. and Miller, P., “New fast-growing companies create jobs”, Long Range Planning, Vol. 24 No. 1, 1991, pp. 96-101.
6. IPR Journal available from the IPR, The Old Trading House, 15 Northburgh Street, London EC1.
7. Bland, M., Be Your Own Public Relations Man, Kogan Page, London, 1987.
8. Public Relations Consultants Association, (PRCA) All You Need to Know about public relations, PRCA, London.
9. Black, S., The Role of Public Relations in Management, Pitman, London, 1972.
10. Shimp, T.A., Promotion Management and Marketing Communications, Dryden Press, 1993.
11. Bolton, J.E., Small Firms: Report of the Committee of Enquiry on Small Firms, HMSO, London, 1971.
12. van Hoorn, T.P., “Strategic planning in small and medium sized companies”, Long Range Planning, Vol. 12 No. 2, 1979, pp. 84-91.
13. Unni, V.K., “The role of strategic planning in small business”, Long Range Planning, Vol. 14, 1981, pp. 54-58.
14. Waalewijn, P. and Segaar, P., “Strategic management: the key to profitability in small companies”, Long Range Planning, Vol. 26 No. 2, 1993, pp. 24-30.
15. Robinson, G., Gallagher, C. and Daly, M., “Diversification strategy and practice in small firms”, International Small Business Journal, Vol. 11 No. 2, 1993.
16. d'Ambroise, G. and Muldowney, M., “Management theory for small business: attempts and requirements”, Academy of Management Review, Vol. 13, 1988, pp. 226-40.
17. Zimmerer, T.W. and Scarborough, N.M., Essentials of Small Business Management, Macmillan, New York, NY, 1984.
18. Marshall, C. and Rossman, G.B., Designing Qualitative Research, Sage, Newbury Park, CA, 1989.
19. Locke, L.F., Spirduso, W.W. and Silverman, S.J., Proposals that Work: A Guide for Planning Dissertations and Grant Proposals, Sage, Newbury Park, CA, 1987.
20. Oppenheim, A.N., Questionnaire Design, Interviewing and Attitude Measurement, Pinter, London, 1992.
21. Easterby-Smith et al., Management Research — An Introduction, Sage, London, 1993.
22. Campbell, C.B., “Does public relations affectthe bottom-line?”, Public Relations Journal, October 1993.
23. One company interviewed would maintain that, in their case, it is not even “deliberate” (to borrow another of the IPR's criteria) but rather something that “falls upon us — just happens by chance”.