Sponsorship returns: The value of naming rights

Corporate Communications: An International Journal

Volumn 2, Issue 3, 1997, Pages 101-108

  Quester, Pascale ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Recognition; Rights issues; Sponsorship; Sport

Indexed keywords

EID: 84993056317     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046540     Document Type: Review

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