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Volumn 2, Issue 1, 1997, Pages 31-39

Messages from CEOs: A content analysis approach

Author keywords

Communications; Investment; Marketing; Top management

Indexed keywords


EID: 84993054551     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046532     Document Type: Review
Times cited : (19)

References (23)
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  • 3
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  • 5
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  • 6
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    • Annual reports I: difficult reading and getting more so
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    • (1984) Public Relations Review , vol.10 , pp. 49-55
    • Haskins, R.L.1
  • 7
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    • Annual reports II. Readability of reports vs business press
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    • Heath, R.1    Phelps, G.2
  • 9
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    • Content analysis in consumer research
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  • 12
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    • Content analysis research: an examination of applications with directives for improving research reliability and objectivity
    • September
    • Kolbe, R. and Burnett, M. (1991), “Content analysis research: an examination of applications with directives for improving research reliability and objectivity”, Journal of Consumer Research, Vol. 18, September, pp. 243-250.
    • (1991) Journal of Consumer Research , vol.18 , pp. 243-250
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  • 14
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  • 17
    • 0007210974 scopus 로고
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    • Summer
    • Marino, A.J. (1995), “Separating your annual report from the herd”, Public Relations Quarterly, Summer, pp. 44-47.
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    • Marino, A.J.1
  • 20
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  • 22
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    • Measuring social values: a content analysis of Sunday comics and underground comix
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  • 23


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.