The changing image of Birmingham libraries: Marketing strategy into action

New Library World

Volumn 104, Issue 9, 2003, Pages 361-371

  Gambles, Brian ^a   Schuster, Heike ^a  

^a Library of Birmingham Project   (United Kingdom)

Author keywords

Libraries; Market research; Marketing; Performance monitoring; Public libraries

Indexed keywords

EID: 84993054456     PISSN: 03074803     EISSN: None     Source Type: Journal    
DOI: 10.1108/03074800310493189     Document Type: Article

References (13)

1. Birmingham City Council, Leisure and Culture, Marketing and Public Relations (2002), Birmingham Libraries Image Campaign 2002, Birmingham City Council, Birmingham.
2. Birmingham Economic Information Centre (2001), Economic Review 2000.
3. Birmingham Economic Information Centre (2002), Labour Market Trends, Vol. 1 No. 1, August.
4. Birmingham Libraries (2001), The Birmingham Libraries Strategic Marketing Plan 2001/4, Birmingham Libraries, Birmingham.
5. Birmingham Libraries (2002), The Birmingham Libraries Annual Library Plan 2002/2003, Birmingham.
6. Chartered Institute of Marketing (2003), Information for Marketing: Introduction to Marketing, CIM, London.
7. Koontz, C. and Rockwood, P. (2001), “Developing performance measures within a marketing frame of reference”, New Library World, Vol. 102 No. 1163/1164, pp. 146-153.
8. MORI (2001), MORI Birmingham Residents’ Survey 2001/2 Overview Report, research conducted for Birmingham City Council, Birmingham.
9. Vector Research (2000), City Living Leisure Panel, Survey 6: Libraries and Best Value, Vector Research Ltd, Birmingham.
10. Vector Research (2002), Libraries Image Campaign Spring 2002 Evaluation Research, Birmingham City Council Department of Leisure and Culture, Birmingham.
11. www.birminghameconomy.org.uk
12. www.birmingham.gov.uk/libraries
13. www.cim.co.uk