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Volumn 30, Issue 6, 2002, Pages 5-12
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Invented competitors: A new competitor analysis methodology
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Author keywords
Competitive advantage; Marketing strategy; Organizational design; Strategy
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Indexed keywords
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EID: 84993054146
PISSN: 10878572
EISSN: None
Source Type: Journal
DOI: 10.1108/10878570210697964 Document Type: Article |
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Times cited : (8)
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References (0)
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