Theory on strategic communication management is the key to unlocking the boardroom

Journal of Communication Management

Volumn 10, Issue 1, 2006, Pages 106-109

  Bütschi, Gerhard ^a   Steyn, Benita ^b  

^a Digital Management AG   (Switzerland)

^b CAPE PENINSULA UNIVERSITY OF TECHNOLOGY   (South Africa)

Author keywords

Corporate communications; Public relations; Research; Strategic management

Indexed keywords

EID: 84993054099     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540610646436     Document Type: Article

References (13)

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