Metaphorical reasoning and knowledge generation

Journal of Political Marketing

Volumn 1, Issue 1, 2002, Pages 193-208

  Cornelissen, Joep P ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Marketing theory; Metaphor; Political marketing

Indexed keywords

EID: 84993046976     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v01n01_09     Document Type: Article

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