Implementing global marketing strategy:An interview with Whirlpool Corporation

International Marketing Review

Volumn 13, Issue 3, 1996, Pages 56-63

  Ronkainen, Ilkka A ^a   Menezes, Ivan ^b  

^a GEORGETOWN UNIVERSITY   (United States)

^b Whirlpool Corporation   (United Kingdom)

Author keywords

Global marketing; Implementation; Strategy

Indexed keywords

EID: 84993033379     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610122991     Document Type: Article

References (0)