Corporate citizenship — from the boardroom to the brand

Journal of Communication Management

Volumn 2, Issue 4, 1998, Pages 389-395

  Chalker, Annabelle ^a  

^a Kinross Render Ltd   (United Kingdom)

Author keywords

Business benefits; Cause related marketing; Community investment; Corporate citizenship

Indexed keywords

EID: 84993030471     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb023479     Document Type: Review

References (3)

1. Chris Marsden (1997) Institute of Citizenship Studies and the BP Corporate Citizenship Unit at Warwick University, October.
2. Brown and Smyth (1997) quoted in ‘Dimensions of the Voluntary Sector’, a Charities Aid Foundation publication.
3. Business in the Community/Research International (1996) ‘The Winning Game’, Consumer Research. To obtain a full copy of this and other research, please contact Nicola Berry or Sue Adkins on tel: 0171 224 1600 or e-mail: nberry@bitc.org.uk.