Beyond research streams: systematic integration of consumer concepts. Twentieth century postscripts

Management Research News

Volumn 23, Issue 5-6, 2000, Pages 55-72

  Lesser, Jack A ^a   Thumuluri, Lakshmi K ^b  

^a MIAMI UNIVERSITY   (United States)

^b AC Nielsen Bases Marketing Research   (United States)

Author keywords

Consumer behaviour; Marketing concepts; Marketing theory

Indexed keywords

EID: 84993029746     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170010782046     Document Type: Review

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