Measuring returns on marketing 2000 and communications investments

Strategy & Leadership

Volumn 27, Issue 3, 1999, Pages 26-32

  Hayman, D ^a   Schultz, D E ^a  

^a NONE

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EID: 84993028889     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb054638     Document Type: Review

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